The End of Overeating: Taking Control of the Insatiable American AppetiteMost of us know what it feels like to fall under the spell of foodwhen one slice of pizza turns into half a pie, or a handful of chips leads to an empty bag. But its harder to understand why we can't seem to stop eatingeven when we know better. When we want so badly to say "no," why do we continue to reach for food? Dr. David Kessler, the dynamic former FDA commissioner who reinvented the food label and tackled the tobacco industry, now reveals how