Perennial Seller : The Art of Making and Marketing Work that LastsBestselling author and marketing strategist Ryan Holiday reveals to creatives of all stripes authors, entrepreneurs, musicians, filmmakers, fine artists how a classic work is made and marketed. In Hollywood, a movie is given a single weekend to succeed before being written off. In Silicon Valley, a startup is a failure if it doesn't go viral or rake in venture capital from the start. In publishing, a book that took years to write is given less than