Trust Me, Pr Is DeadRobert Phillips spent 25 years at the top of the PR industry, traveling the world to speak alongside Prime Ministers and CEOs (in between presenting naked in Finnish boardrooms saunas and trying to bring an end to the British monarchy). But then he quit his job as CEO EMEA of Edelman, the world's largest PR firm, for one reason: he no longer believed in what he was doing. Messages can no longer be managed. The age of "spin" is over. In this age of
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