CULTURAL CHANGE & URBAN IDENTITY IN SOUTH EAST ASIASouth East Asia is the most heavily populated and among the poorest regions in the world. It faces enormous social, economic, and health challenges, including pervasive inequality, violence, political instability, and limited resources. These countries tend to have a higher burden of diseases and have an already compromised primary health care delivery system. They are also plagued by lack of awareness of the constituting population, stigma associated