Blown to Bits: How the New Economics of Information Transforms StrategyRichness or reach? The trade off used to be simple but your business strategy either could focus on 'rich' information customized products and services tailored to a niche audience or could reach out to a larger market, but with watered down information that sacrificed richness in favor of a broad, general appeal. Much of business strategy as we know it today rests on this fundamental trade off. Now, say Evans and Wurster, the new economics of