How "The Dress" Became an Illusion Unlike Any Other Scientific American The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Old People Saw White And Gold, And More Insights From A 23andMe Study Of #TheDress Fast Company The science behind the controversial blue black, gold white dress Dress Meme Used in Salvation Army Anti Violence Campaign What color is the dress? Why do some people see blue and black and some people see gold and white when looking at a single image of a dress? : r askscience