The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Is That Dress White and Gold or Blue and Black? The New York Times The inside story of the 'white dress, blue dress' drama that divided a planet The Washington Post The Dress. Is it blue and black or white and gold? Here is the confirmed answer. The Dress Debate SETTLED: Black And Blue Or White And Gold? TODAY Gold Prom Dresses & Gowns Alamour The Label