Rosamarie Satin Dress in Stone Blue RIXO USA The Color Theory Behind The Dress: White and Gold? Blue and Black? The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example This explains how the blue black white gold dress illusion was possible. But it doesn't explain why some people saw it one way and some saw it the other, and no one seemed to see Viral online dress debate turns 10. What colours do you see? White and Gold or Blue and Black Dress Explained & Busted