Why did some people see a gold and white dress? Our Brain 10 years ago today, this dress was posted online, turning into a viral phenomenon. Viewers couldn't decide if the dress was blue and black, or white and gold. It was later confirmed The Science Behind the Dress The New York Times The White and Gold (No, Blue and Black!) Dress That Melted the Internet The New York Times Champagne Sequin Strapless Ruffled Bodycon Mini Dress Modsele The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example