The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example First brain scan study to feature THAT dress BPS The white and gold dress, and the illusion of free will Felipe Contreras Is This Dress Blue And Black Or White And Gold? News9.com Why nobody could agree on the color of that dress on X TheDress Auction: White and Gold Dress to Benefit Charity