IQOS, Philip Morris's new heat not burn tobacco device, explained Vox Philip Morris, Altria banned from selling Iqos tobacco device in the U.S. IQOS ILUMA . Philip Morris wanted to market IQOS, a new tobacco device as safer than cigarettes Vox iQOS product diagrams (A) iQOS components and use and (B) iQOS data Download Scientific Diagram Newest electronic cigarettes, heating tobacco system IQOS, smoking, white and dark blue device isolated on black background Stock Photo Alamy