The Food and Drug Administration has authorized Juul Labs to keep its e cigarettes on the market, a major reversal after the agency completely banned the company's products in 2022. FDA finally announces beginning of flavored e cig ban FDA rescinds ban on Juul e cigarettes Juul Banned By FDA. Here's Why and What It Means for Altria. Barron's The FDA's Juul Ban May Not be a Pure Public Health Triumph Juul Announces Preemptive Restrictions on Its E Cigarette Flavors