F.D.A. Orders Juul to Remove E Cigarette Products from U.S. Market The New York Times The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive, Vaping and ecigarettes Nicotine formula used by e cigarette maker Juul is nearly identical to the flavor and addictive profile of Marlboro cigarettes : r science ML In A Campaign One Juul Pod Contains The Equivalent Nicotine Of 20 Cigarettes A Highly Addictiv Juul Nicotine Content Chart Australia Electronic cigarette Wikipedia