Simply Brilliant: How Great Organizations Do Ordinary Things In Extraordinary Ways'This book is relevant, absorbing and practical. It cleverly lays out a blueprint for building companies in the 21st century digital world using examples that are generations old. And yes, it's simply brilliant' Management Today 'There's no such thing as an average or old fashioned business, just average or old fashioned ways to do business. In fact, the opportunity to reach for extraordinary may be most pronounced in settings that have been far too