10 years since THE DRESS blew up Internet. Two thirds of people saw white and gold. It's an optical illusion caused by weird lighting and an overexposed background. It Is actuallylly blue and black. #thedress The Dress: Academics reveal science behind the outfit that took over the internet Birmingham Live Owner of the white and gold or black and blue dress reveals all on Ellen DeGeneres Show Express.co.uk The dress' went viral 10 years ago and taught us the science of color Nuremberg, Germany. 09th Mar, 2015. The model of a much discussed striped dress, which has become an internet sensation, is seen in the sun in front of the museum 'Turm der Sinne' ( The Dress Turns 10: Tumblrs Cates Holderness on Unraveling the Internet