FDA reverses marketing ban on Juul e cigarettes Juul Can Breathe After Dodging Full FDA Ban on Flavored E Cigs WIRED The FDA's new e cig regulations respond to an epidemic that doesn't really exist. The Food and Drug Administration is allowing vaping brand Juul to keep its e cigarettes on the market, providing relief to a company that has struggled for years after being widely blamed for sparking Juul Ban: Adult Ex Smokers Say They May Pick Cigarettes Back Up FDA authorizes Juul's e cigarettes for sale in US after 3 year ban