Juul vs. FDA, What's the buzz about? The Chatterbox FDA finally announces beginning of flavored e cig ban Juul Gets FDA Authorization to Sell Its E Cigarettes, Cartridges Bloomberg The FDA has granted JUUL Labs authorization to market its tobacco flavored vaping products in the US. This landmark PMTA approval marks a significant shift in the vaping industry's regulatory landscape. What could How Juul went from a $38 billion darling to uncertain future and FDA investigation The FDA has authorized Juul to continue selling its tobacco and menthol flavored e cigarettes after a scientific review.